Transflective TFT displays are characterized by very good readability in bright ambient light and direct sunlight. While transmissive TFT displays can only be operated with a backlight, transflective TFT displays feature a partially transparent reflector in front of the backlight. There, incoming ambient light is reflected and used to illuminate the display. As a result, the readability of the content in very bright ambient light is perfect even without backlight.

Therefore the power consumption drops to the consumption of the TFT cell, which leads to a lower power loss and a considerably reduced heat generation. Transmissive displays, on the other hand, offer good readability in direct sunlight only with a very bright backlight and a resulting higher power consumption.

ORTUSTECH's Blanview technology combines the advantages of transmissive and transflective displays, so that the TFT displays are perfectly readable under almost any ambient light conditions. In addition, they are very energy efficient, making them ideal for battery powered devices and mobile applications.