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What a Self-Checkout Machine Can Do for your Business

March 6, 2019

If you’ve gone to the grocery store on a Saturday, then you know the struggle well: it’s chaotic, crowded and they’re probably short-staffed, specifically in terms of cashiers. While the lines might be long, some customers will wait patiently, while others will place their items down on the magazine rack and will walk out. Of course, there is a solution to prevent this: a self-checkout machine — but what are the benefits?

Retain Customers

You guessed it: a self-checkout machine will help retain your following and help double it. Nowadays, many audiences would rather do a lot of things DIY, rather than have the assistance of a store employee. When you give your customers the option of checking out on their own or going to a cashier, not only are you giving them the opportunity to choose, but it a self-checkout will help you when you’re in a pinch (hello, weekends and holidays).

Helping Hand

As we stated earlier, it becomes a tad overwhelming when you’re understaffed and a crowd comes rushing into your business. If you’re looking for a helping hand, but don’t necessarily want to increase your staff, then a self-checkout machine will help drastically. Another bonus? If your business happens to be open at all times of the day (such as those cupcake vending machines on the West Coast), then an automated screen will be the perfect help.

Increase Brand Awareness

Since a custom touch screen solution will already increase your audience size (thanks to word-of-mouth marketing), a custom touch screen will also help out when you’re looking to increase your overall brand awareness, too. Anywhere from the start screen to the initial checkout screen at the end of the transaction, you’ll be able to have your business’ logo present, which will give your custom self-checkout machine the appeal that you’ve been longing for.

As the global leader in optical bonding, Apollo Display Technologies supports you in all project phases – from the construction of the metal housing and procurement of specific parts to in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.

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