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Print Advertising is Fading. Here’s Why.

May 6, 2019

When you think of compelling advertisements, what comes to mind first? For most, it will be a digital screen presenting the ad — but what about print media? Sure, this particular type of medium has been around since the very beginning, but it’s slowly starting to lose its spark. Why is that? Here are a few things to consider in a digital world.


When compared to digital mediums, print advertisements can’t compete. It’s not due to their message; it’s due to their material. When you see an ad, one would have the most recall if it was bright, animated and had sound being projected at them. This will not only capture their attention immediately, but it will also help them recall the ad quickly since it will stand out. However, if you have a print medium, on the other hand, it will be a tad tougher for it to compete with a digital screen, since the product is two dimensional.

Not Universal

You know the moment well: you’re running to your car in the rain, passing a print advertisement on a store window — which is getting drenched by the raindrops pelting downward. Soundless and dripping, the two-dimensional ad won’t stand out to you. However, if you incorporate a custom digital display, it will not only be weatherproof, but it will stand out to an audience much more quickly — especially if it’s interactive. Additionally, a digital advertisement will also be able to have sound to accompany it, which is always a win-win solution, grasping the attention of anyone who passes by, unlike a silent print advertisement.

As the global leader in optical bonding, Apollo Display Technologies supports you in all project phases – from the construction of the metal housing and procurement of specific parts to in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.

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