September 17, 2018
Q: What’s one of the toughest, but most rewarding, ventures? A: Solidifying your brand identity. Believe it or not, before an individual starts a business, they spend months, years, and longer, trying to solidify their brand identity. Of course, just like a successful advertising campaign, it seems harsh to do, but it’s actually quite simple — and here’s how:
Create your Mission
Before you start designing logos and slogans, you’ll want to hone in on your mission. This will, of course, be the “umph” behind your brand. When thinking about your mission, you’ll want to touch base with every avenue you want to cover. Additionally, it’s important to figure out what audience you’d like to reach through your mission, too.
Once you map out your mission goals, in extensive detail, you’ll then be able to hone in on your mission effectively, and in fact, create it. After you create your mission, it’s time to find the perfect logo and slogan to bring your company’s brand to life.
Create your Visuals
After you have solidified your mission, it’s time to create visuals that will not only aid your business but will help solidify your brand identity. When it comes to designing a logo, you’ll want to use a color palette that accurately represents your mission and the premise of your business. Of course, it’s okay to have more than one logo concept — since it’s quite tough to choose just one.
Next, after you choose your logo, you’ll then want to craft a slogan that will represent your business through words — but visually. When creating your slogan, you’ll want to aim for something short, simple and to the point — but memorable. Sure, this sounds like a difficult feat, but if you have your mission and logo solidified, then it should be a simple task to endure.
Create your Aim
Finally, once you have solidified your mission, logo, and slogan, you’ll want to find the audience in which you wish to target. This may be the most daunting of tasks — but it will be worth it in the end.
For example, if you’re a business that’s selling a product, you’ll want to scope out an ideal target audience that will not only buy your product, but that will build your following by telling their friends how great it is.
Now, if you’re a business that offers a service, then you’ll want to reach an audience that will not only benefit from your service, but that will be returning customers. Once these objectives are created, then you’ll have mastered the art of solidifying your brand identity.
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