May 4, 2020
If you’re a business owner, you know how essential proper signage is to reach and accurately engage your audience. Whether it’s through the use of digital or touch screens, the message you display should be relevant to your mission. Though some areas of the store can have the same signage day in and out, other spots might benefit more from frequent changes or revamps.
As a business owner, this can be a hard call to make but to keep your message relevant and keep your audience engaged, consider the below.
Things to Consider Before Changing Your Signage
Have Clear Goals
When it comes to marketing, you should have clear and consistent goals throughout. If you want to promote a sale or highlight a promotion, you might want to dedicate specific areas to be consistently updated to highlight these offers. If you are looking to show off your brand or product, these displays can be changed less frequently. No matter how you set up your goals, be sure to place your signs where they have the most impact.
Know Your Audience
What you display and how to should always reflect the audience that is viewing it? For instance, if you have a younger demographic, or are the type of company that sees consumers more frequently, your signage should be changed often. Doing so can attract their eye, and eventually have them looking for the latest message, update, or promotion each time they enter your establishment.
Consider Trial and Error
Every unique company will have a different reaction when it comes to their displays. So keep the mind of what seems to get the best response. If you notice customers mentioning the sale they saw on the sign or complimenting your imagery on a particular display, you’ll want to consider changing that area’s message more frequently. Just be mindful that there is no right or wrong, and thanks to technology, swapping out your message is now easier than ever before.
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