October 2, 2018
When it comes to interactive digital displays, Apollo takes the lead! Unlike traditional print mediums, these new wave methods of presenting a message work wonders — but why is that? If you’re looking to make an impact with your audience and get the ball rolling, then it’s time to invest in an interactive display since it will win the desired target audience of your choice — and here’s why:
Similar to a Smartphone
Think about it this way: if you had the option to choose between a flip phone or a smartphone, which one would you pick? Of course, some may prefer the classic phone — but about 99% of consumers will opt for a smartphone. Sure, a smartphone is the flashier of the two choices, but it attracts an audience with ease because it’s interactive.
When you’re trying to convey a message to your audience, they’ll be more inclined to interact with a message that included them in the equation, rather than just sitting back and reading what’s in front of them. When you have an interactive digital display from Apollo, we’ll be able to give your audience the same “smartphone experience” but on a larger, more significant scale.
Makes Them Feel Important
Nine out of ten times, a print advertisement won’t strike the same emotions that an interactive display can do with a broad audience. Think about it: an interactive unit not only includes the audience, but it virtually tells them that they must interact with the display to understand the full message. Of course, it’s not an intricate process — but it does get the conversation started.
When your audience has to interact with the message, they’ll have a better sense of recall. This not only makes your message memorable, but it certainly gets the desired word-of-mouth traffic that one could long for. This, of course, is priceless and gets the “ball rolling” when it comes to the intricate success that your company rightfully deserves.
Another way that an interactive display wins an audience is that it will undoubtedly be entertaining. Compared to 2D advertisements, a custom interactive display from Apollo will bring a crowd to their feet and increase brand awareness on your behalf, with ease. This is undoubtedly a win and will be the best way to get your message across. Additionally, if you want to change your message down the line, you can (with ease), since the device is digital.
As the global leader in optical bonding, Apollo Display Technologies supports you in all project phases – from the construction of the metal housing and procurement of specific parts to in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.