5 Benefits of Digital Signage in Retail

When it comes to digital signage, the question shouldn’t be why, but why not invest? Gone are the days of solely using printed signage to communicate with your customers; digital signage offers a wide variety of advantages, especially in a retail space. You, your employees, and your customers will all benefit from this technological upgrade. 

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From the display screen experts at Apollo Display Technologies, here are five benefits to adding digital signage to your retail business:

Drive In Traffic

One of the most important benefits of digital signage is its ability to drive traffic into your retail space. The screen-obsessed world will be intrigued by your bold graphics and videos and be more likely to enter and stay in your store to shop. With the number of retail stores around, it’s important to find every way you can to pique the interest of potential shoppers to beat the competition, and digital signage is proven to do just that.  

Increase Sales

The goal of any retail store owner is to make sales. Well, digital signs can help do just that. Your screens can display information about sales, new items, directions, and so much more. Overall, digital signage helps improve the customer experience and better overall communication from the business to the customers, which will, in turn, increase your sales. 

Changeability

With print signage, everything is set in stone once it’s printed. It takes materials, time, money, and effort to get new posters and paper to advertise your message. One of the best parts of digital screens is that they can be changed and customized however and whenever you like. You can update your screens to display whatever message you want, with fewer materials, time, and work than print signage.  

Repurpose Social Media Content

Social media is very influential to today’s audiences and their purchasing decisions. A business’s social media graphics can help build brand identity and recognition, leading to more new and returning customers. With digital signage, it’s easy to repurpose the content you have on your social media and get it directly in front of your customers. If you want to get even more creative, you can set up live posting updates, so when users post about your retail store online, it will be updated directly in-store to share with others.  

Internal Communications

Not only will your customers benefit from digital signage, but your staff will too. With digital screens, you can also communicate more effectively with your workers so they get the information you need them to know. Screens can also help with scheduling, payments, training, and more; the possibilities for using digital screens to improve the management and flow of your business are endless.

Shot of a Floor-Standing LCD Touch Screen Display with User Interface of Online Clothing Shop Standing in Clothing Store. Self service Checkout with Hand Bag. Diverse People in Shop Buying Clothes.

Contact Us Today to Learn More About Our Custom Digital Screen Solutions!

As the global leader in optical bonding, Apollo Display Technologies supports you in all project phases – from the construction of the metal housing and procurement of specific parts to the in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.

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Optical Bonding FAQs

From the optical bonding experts at Apollo Display Technologies, here are some answers to our most frequently asked questions about optical bonding: 

Q: What is optical bonding?

Optical bonding involves bonding a cover glass or touch screen to an LCD cell. An adhesive, such as silicone gel, epoxy, or urethane, is applied to eliminate air gaps by inserting it between the cover glass and the LCD.  

Q: What are the different methods for optical bonding?

Traditionally, optical bonding is done using a wet process, often referred to as liquid bonding. With liquid bonding, a transparent, liquid adhesive that takes the LCD panels and adheres them to the custom touch screen device. UV Radiation is then used to solidify the process and give you a strong optical bond. However, there are issues with this process, such as its labor-intensive, messy, and takes a long time, making it the unideal method for your optical bonding needs. 

The other option, dry optical bonding, is the preferred method. This process is the vacuum application of a silicone sheet between the layers. This allows for multiple displays to be bonded quickly and simultaneously. 

Q: What are the benefits of optical bonding?

Some of the benefits of optical bonding include: 

  • Increased optical clarity
  • Reduces parallax issues 
  • Zero contamination of moisture and dust 
  • Scratch and damage resistance

Q: Which industries are optical bonding most suited to? 

Optical bonding is most commonly used for industries such as military, marine, kiosk, transportation, and medical. It is typically best suited for applications where a higher-performing display is required. This includes displays used in high-reliability environments and where displays need to be viewable in high ambient light conditions. In other words, optical bonding is ideal for devices that may operate outdoors or in heavily lighted conditions.

Q: Why choose Apollo Display Technologies for my optical bonding needs?

Apollo Display Technologies process, VacuBond®, is regarded as industry-leading and the most advanced form of dry optical bonding, which allows for zero optical defect production and provides perfect material stability with no yellowing, along with impeccable image clarity and incredible durability. When you choose Apollo Display Technologies for your optical bonding needs, you receive expert services that yield second-to-none results. 

Optical Bonding with Apollo Display Technologies

Contact Us Today to Learn More About Our Custom Digital Screen Solutions!

As the global leader in optical bonding, Apollo Display Technologies supports you in all project phases – from the construction of the metal housing and procurement of specific parts to the in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.

Make sure to follow us on Facebook and Twitter!

3 Benefits of Touch Screen Technology For Your Business

More and more businesses are becoming aware of the wide range of benefits that touch screen technology offers and are choosing to invest. Technology continues to change and grow, and businesses need to keep up to ensure they are finding ways to improve workflow and please customers. 

From the Apollo Display Technologies team, here are three ways your business can benefit from touch screen technology:

  1. Improved Customer Experience

Overall, touch screens help make customers happy by improving their overall experience. One of the ways this happens is with interaction and engagement: customers become in control of their own experience with your business. Touch screens are interactive displays and will always pique the interest of those passing by. These displays create a fun, engaging experience for the consumer. 

Another way touch screens improve customer experience is their accessibility for those with disabilities. Those with impaired eyesight can zoom on the screen or increase the text size and benefit from text-to-voice technology. Similarly, those who can’t work a mouse or keypad might be able to use the touch capabilities better. You can also make your touch screens height-adjustable, which especially helps those in wheelchairs. 

  1. 24/7 Service

Touch screen technology allows customers to manage their experience, including all hours of the day, without your assistance. From ticket machines and food ordering to web searching and customer service, touch screens make it easier for customers to use them however they like at any time. As a result, less staffing will be required, and customers will be happy.

  1. Boost Employee Productivity

Aside from your customers, your employees will benefit from the addition of touch screen technology for your business. Touch screens help with the behind-the-scenes organization of tasks like scheduling, orders, and communication. Also, if you invest in industrial touch screens designed to be durable and withstand harsh conditions, your employees can utilize their touch screens in humid and messy conditions through gloved hands, which will lead to uninterrupted workflow. Your employees will be happier with the touch screens to improve ease and performance for their various daily work tasks. 

A woman chooses the goods online at the self-service device in hardware store

Contact Us Today to Learn More About Our Custom Digital Screen Solutions!

As the global leader in optical bonding, Apollo Display Technologies supports you in all project phases – from the construction of the metal housing and procurement of specific parts to the in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.

Make sure to follow us on Facebook and Twitter!

Power Supplies for TFT Display Solutions

Here at Apollo Display Technologies, we provide you with selected power supplies (12V-24V) for TFT display solutions. All power supplies have been carefully tested to guarantee an optimum performance of the TFT display or TFT  display kit within the complete temperature range. As well, all of our power supplies are EISA and CEC compliant.

Enclosed Power Supplies

MeanWell is one of the largest suppliers of enclosed power supplies, ranging from 5 watts all the way up to 9000 Watts, most of which can be sourced directly from stock. The power supplies have worldwide input voltages with screw terminal front ends for easy hookup as well as short circuit, over-voltage, and overload protection built-in. MeanWell enclosed power supplies are highly adaptable and are suited to a variety of different industries and applications. MeanWell power supplies with no load power consumption are available with up to 5-year warranties.

To see our list of available MeanWell LRS / RSP Series options, click here.

LED Drivers

At Apollo Display Technologies, we carry MeanWell LED power supplies that are extremely power-friendly, boasting an up to 95% efficiency rating. MeanWell carries a variety of different power supplies, some of which include metal and plastic encapsulated LED power supplies with approvals of UL, CUL, TUV, and CE. Some are available with additional options such as adjustable output, energy-saving, and brightness reduction. The LED power supplies have protection from dust and moisture and come with a minimum 2-year warranty.

To see our list of available MeanWell ELG / HLG Series options, click here.

Power Supplies from Apollo Display Technologies

Contact Us Today to Learn More About Our Custom Digital Screen Solutions!

As the global leader in optical bonding, Apollo Display Technologies supports you in all project phases – from the construction of the metal housing and procurement of specific parts to the in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.

Make sure to follow us on Facebook and Twitter!