Your advertising directly on the resale shelf


Electronic shelf labels are TFT displays that revolutionize advertising at the point of sale.

Mounted directly on the sales shelf, they display price and product information and are a modern eye-catcher for your products. The content can be updated quickly and easily for promotions or news, so that the viewer is always up to date: such intensive and yet unobtrusive communication with the customer can hardly be achieved otherwise.

For this new type of shelf advertising, Innolux offers innovative modules which can be integrated easily and fast either as stand-alone or as network devices.

The mechanical dimensions of these TFT displays are based on international standards for sales shelves and a rear mounting plate simplifies installation.


PDI231UFP01 is a 23.1″ electronic shelf label with a resolution of 1920×158 pixels, a brightness of 300 cd/m² and a contrast ratio of 5000:1 for optimum image quality features a maximum power consumption of 24 Watts.

Due to its S-MVA wide angle technology with a viewing angle of v/h 178°/178°, it is perfectly readable from all directions, even when passing.

For easy data transfer, the module provides a micro USB port, a micro SD card slot and WiFi.

Please contact us, we will advise you!