Q: What’s one place that you tend to visit at least once a week? A: For most, that’s the grocery store — and with good reason. From picking up breakfast items to run out the door with, to finding what you’ll be eating for dinner, nothing is off-limits — and the same should apply with the way that products, specials, and deals are advertised. If you’re the owner of a grocery store, it may be a wise idea to have a video wall (or two) installed; here’s why:
Helps Increase Foot Traffic
Whether your store has been around for many years or only a few, as a business owner, you’re continually striving to find ways to not only maintain your current following but to increase it. As print advertisements may have been a great way to amp up foot traffic, there’s nothing quite like having a video wall. Using a digital medium is the best way to not only capture the attention of those who may be walking by (especially if your store is in a shopping center), but it’s interchangeable; you can make edits at any time!
Typically, advertisements for grocery stores are produced through print mediums. From the posters that are hung up in store windows to the fliers that you might find as soon as you walk in, producing anything in print is much more expensive than something that’s produced digitally. However, when you opt for something on a digital scale, it’s a much more eco-friendly route — especially since our technology is as green as possible.
Think about it: you’ll be able to switch what’s displayed on the screen without having to go through the hustle and bustle of getting a print advertisement. Another perk? Going digital helps save paper and ink which helps reduce your overall carbon footprint!
Are you Looking to Have a Video Wall at your Store?
As the global leader in optical bonding, Apollo Display Technologies supports you in all project phases – from the construction of the metal housing and procurement of specific parts to in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.