The Best Ways to Grow your Audience

How many times have you discovered a business by clicking on a photo or a list that sounds interesting or relates to your day-to-day life? Connecting with an audience is never easy, but the best companies find ways to reach their clients or customers by creating content that is relevant to them — especially on a custom digital display screen. Although it can take some time to grow your audience, the initial reward can be insurmountable for your business.

Niche

Your content needs to be specifically tailored to the audience that you want to reach. Creating broad content, on a custom digital display screen, can cause you to get lost in the shuffle, especially when many people use online platforms. It may take some time, but narrow down who your audience is so that you can create content that fit with their lifestyle, needs, and desires.

Platforms

Choose platforms that best fit your business. This may include a website, social media accounts or blogs — which can all be incorporated into your digital display. The platforms that you use should fit the demographic for your audience. Focus on building up your presence on each platform, and incorporate each platform into your display, before adding more.

Content

One of the best ways to grow and keep an audience is to create quality content. Focus on quality over quantity, especially when you are first starting. While you do want to maintain a presence and following, you also need to produce content that potential clients or customers will want to read on your display screen. To do this, make sure to do your research and incorporate multimedia, such as photos or videos, which fit with your content.

Audience Inclusion

To understand and grow your audience, you need to find ways to engage with them on their level. Create content that encourage others to spread the word about your business. This can allow you to better gauge whether your content is effective in reaching your audience and which content your readers are responding to the most.

Creativity

The best businesses find one to create content that stands out, whether it be because of the topic or multimedia used. To find new audiences and keep existing readers interested, develop content that is different from other companies in your niche market. Creating interesting posts doesn’t necessarily mean using every technological tool at your disposal. It can only mean posting an image or a blog that stands out in some way.

Apollo Display Technologies, an international leader in optical bonding, can assist you with all parts of your project, from construction of metal housing and obtainment of parts for the development of touchscreen integration and controller boards. If you are in need of a part or product or have an idea for a project, contact us at 631-580-4360 or click on the link for more information. Also follow us on Twitter or Facebook.

FEB 26, 2019

How to Increase Customer Service Efficiency Through Touch Screen Technology

When you’re the owner of a business, in addition to gaining an audience, it’s important to do what you can to maintain that loyal following over time. Sometimes, it can seem like a struggle to find the perfect customer satisfaction formula, but if you opt to include a custom touch screen display, then that will be the simplest solution — but how so?

Always Available

Ideally, any business owner would like to have a staff on-call 24/7 — but that doesn’t typically happen for a multitude of reasons. However, there is a solution: a custom touch screen display. Whether it’s a shopping mall or a hotel, this will be the best way to keep your customers satisfied around the clock.

From processing requests to answering questions, a custom touch screen display will be able to lend a helping hand when you need it most. If you’re looking for more than one hand on deck, then you can have more units installed to help if there’s a high demand for customer service.

Completely Helpful

For most, having a personal assistant would be a great help with day-to-day tasks. However, if you happen to have a custom touch screen installed, it would be the best way to get the same quality of help for less. For example, if a customer wanted to learn more about your business or receive the latest updates, then they can add their email address or phone number to be placed in a data system.

As the global leader in optical bonding, Apollo Display Technologies supports you in all project phases – from the construction of the metal housing and procurement of specific parts to in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.

Make sure to follow us on Facebook and Twitter!

Touch Screens and Hospitality: the Perfect Pair

When it comes to the hospitality industry, many new trends arise on a daily basis. One of the best trends to incorporate into your business is a custom touch screen display — but why is that? Let us explain:

Inviting

Upon entering a hotel or resort, besides being jet lagged or tired from your travels, you’ll notice the ambiance around the room. One of the most notable features (besides cleanliness) is a custom touch screen display. Whether it’s a check-in kiosk or a digital travel guide, this will be a hit with anyone who enters your business from near and far.

Availability

Sometimes, it can be a struggle to hire a staff around the clock — but with a custom touch screen display, you’ll have the option to let the machine act as a personal concierge for your guests at all hours of the day. From helping them check-in to answering their questions or making room requests, a custom touch screen display has all of these capabilities and more.

Appealing

Are you looking to stand out among the rest? If that’s the case, then your custom touch screen display will be the perfect way to do that with ease. Believe it or not, you can incorporate a game into the display, that guests can play as they wait in the lobby. No matter what you envision for your custom touch screen display, we can help make your vision come true!

As the global leader in optical bonding, Apollo Display Technologies supports you in all project phases – from the construction of the metal housing and procurement of specific parts to in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.

Make sure to follow us on Facebook and Twitter!