The Do’s and Don’ts of Creating a Digital Advertisement

When it comes to the field of digital advertising, creating a compelling ad might seem like a challenge rather than a walk through the park. Of course, depending on your business, there are a series of possibilities of what you can do — but there are some ideas you should avoid altogether. Not sure where to start? Let us explain:

Do Target a Specific Audience

Whether you’re selling bicycle parts or a brand new home, typically, there has to be a target audience in the back of your mind that you’d like to reach. Of course, if you’re not sure where you should start, then it’s wise to do some research before creating your digital advertisement. Luckily, when you opt for a custom digital display from Apollo, you’ll be able to swap out your ad (unlike a print advertisement), since it is, in fact, digital — so you can always start back from the drawing board if needed.

Don’t Make it Too Extravagant

Sometimes, advertisers will make a campaign too “busy” in terms of the appearance. This can range anywhere from a lavish design to creating a mini-motion picture on their digital display screen. Indeed, this might seem like a great idea at the start — but typically an audience passes by a digital display while walking, having an ad recall of time of less than one minute. If you’re looking to make an extravagant ad, then it would be wise to keep it simple.

Do Design a Simple Ad

The more simplistic and clean your design is, the better your ad will be as a whole. Of course, you could always go the Apple approach and keep it as straightforward as possible — but then you run the risk of having little-to-no information on the design, which could throw your audience off if they can’t pick up on the message right away. If you’re looking for simplicity, then create something that’s over the top — and then start to take away bits and pieces until you’re left with a simple masterpiece.

Don’t Place it Anywhere

When you’re implementing a custom digital display, it’s best to think about where you’re going to place your screen. Of course, it would be best to secure it somewhere that will be seen by your prospective target audience — and not tucked away in a corner. Just think: location is critical and will make a difference with your digital ad’s impact.

As the global leader in optical bonding, Apollo Display Technologies supports you in all project phases – from the construction of the metal housing and procurement of specific parts to in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.

Make sure to follow us on Facebook and Twitter!

Creating a Digital Advertisement

 

What Every Custom Digital Mall Kiosk Should Include

If you’ve ever roamed around a shopping mall, then you know it can be rather tiresome at times. Granted, depending on the size of your local mall, it could be quite frustrating to figure out where each store is located.

Of course, if you own this local shopping establishment, then it would be wise to provide maps for your guest — but that’s a bit outdated. The solution? Incorporating a custom digital mall kiosk, which should include the following options:

Interactive Map

Indeed, one of the best features to include is an interactive map — and Apollo can make that happen. When you implement this new wave feature on your custom kiosk, it will not only make your guests feel more inclined to approach the display, but it will also make them feel more at ease that they’ll be able to press around looking for the store they desire.

F.A.Q. Section

Another great feature to add is a section that contains the answers to frequently asked questions (F.A.Q.s). This will be perfect for any shopping mall, especially if your mall has an outdoor concourse that’s open at all times of the day. An automated F.A.Q. section will eliminate the need to hire around-the-clock-service and will be the perfect way to cater to any question.

Area for Suggestions

Looking to revamp your mall, but aren’t sure where to start? If that’s the case, then you can implement a suggestion tab on your interactive kiosk. Of course, this will be one of the best ways to improve communication with your audience, since they’ll be able to list what they’d like to see — and can even include personal contact information, too, if they’d like to discuss the suggestion further.

As the global leader in optical bonding, Apollo Display Technologies supports you in all project phases – from the construction of the metal housing and procurement of specific parts to in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.

Make sure to follow us on Facebook and Twitter!

Shopping Mall

Why You Should Upgrade your Digital Display

When you’re walking around your local shopping mall, what’s one of the first sights you see? For most, it might be the lavish array of stores along the concourse — but what about the digital signage that the mall is currently using? If that’s the case, then you’ll notice that these signs are typically outdated and have seen better days. The solution? Upgrading your digital displays, with help from Apollo — and here’s why:

Energy Efficient

Feel that your business is using too much energy lately? If that’s the case, then upgrading your unit to a new, custom digital display from Apollo will do the trick. When it comes to older digital display models, these screens will tend to use an unnecessary amount of energy to get the job done.  Thanks to Apollo, our state of the art technology will help run your screen with ease. Our units are up to par and will never exert more energy than what’s needed. Not only will this keep your power bill to a minimum, but it will also preserve your unit for an extended period.

Crystal Clear Display

One of the most common sights of an old digital display is a yellowish hue on the screen. Of course, this won’t stop the unit from functioning — but it will make it quite difficult for your customers to read and relay information. When you opt-in for an upgrade from Apollo, not only will you receive a bright display, but each unit is equipped with our VacuBond® Vacuum Bonding and Vacuum Assembly/Laminating technology, which will not only keep your screen safe from harm, but it will preserve the display in the years to come.

As the global leader in optical bonding, Apollo Display Technologies supports you in all project phases – from the construction of the metal housing and procurement of specific parts to in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.

Make sure to follow us on Facebook and Twitter!

Old Digital Display - NOV 5, 2018

Digital Holiday Display Inspiration

The holiday season is just around the corner and now is the perfect time to start planning for the occasion! One of the best ways to bring holiday cheer is to decorate your home with — but what about transforming your business’ appearance, too? Of course, that can be done by adding a custom Apollo digital display, but how so? Let us explain:

Holiday Banner

Looking to make a statement as soon as guests enter your business? If that’s the case, then we highly recommend a custom digital display to act as a sign. The reason being is this: unlike traditional print materials, an electronic sign will definitely grab your audience’s attention.

Think of it like this: with a custom display from Apollo, you’ll be able to create an animated holiday banner, which can be changed once the holiday season is over. It’s indeed a wise investment that you’ll be able to have for the years to come.

Interactive Content

Another great way to spread holiday cheer is to transform a custom touchscreen display into something festive. For instance, the digital interface can be converted into a fun holiday game for audiences of all ages to interact with.

This will not only make your business stand out against the rest, but you’ll also have the chance of increasing your word of mouth marketing. This is the perfect way to relay your company’s message at the most effective rate while increasing the size of your target audience as a whole.

Window Display

When walking down 5th Avenue in New York City, you’ll notice the bright, festive window displays of famed department stores such as Bergdorf Goodman and Barney’s — and the same concept can apply to your business’ storefront, too.

When you opt-in for a custom display, we can craft whatever you may envision, which will leave room for the holiday display of your business’ dreams. Not only will potential customers be running to your business, but they’ll also be in awe at how realistic the images on the screen will look, which will continue to help build your following through user generated social media photos and more.

As the global leader in optical bonding, Apollo Display Technologies supports you in all project phases – from the construction of the metal housing and procurement of specific parts to in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.

Make sure to follow us on Facebook and Twitter!

Friends looking at store window for holiday shopping