Why Digital Signage Works

Picture this: you’re walking through the busy streets of Times Square, and you’re instantly enamored by the bright lights being emitted from the signs — instead of looking at the stores beneath them. Now, if you walked around and there were non-illuminated signs, you wouldn’t look up at all. Why is that? Let us explain:

The “Bug Effect”

When it comes to digital advertisements, audiences are drawn to a screen rather than a piece of paper. This, of course, could be considered the “Bug Effect” — but why is that? Think about it this way: when turning on the light by your front door, bugs instantly fly towards it. The same theory applies to audiences: they’ll gravitate towards something exciting and illuminated, rather than something 2D and lifeless.

Much More Appealing

Think about it: if you had the option to choose between a print campaign versus a digital campaign, which of the two do you think would perform better? Of course, the answer is digital. When it comes to a digital campaign, it attracts a broader audience because it’s enticing and sometimes interactive. This will not only bring get your target audience talking about your message — but it will also encourage word-of-mouth marketing, too, which is priceless (and always great to have).

Can be Customized

Unlike print advertising, a digital campaign can be customized at any time — thanks to digital signage from Apollo. Of course, no matter what you envision, we can make it happen, time and time again. This not only helps you gain an advantage over your opponents, but it gives you the opportunity to keep up with new wave marketing trends when they come into play. This will not only be a wise investment, but it will also keep you at the top of the ladder — while your “competitors” are looking up.

As the global leader in optical bonding, Apollo Display Technologies supports you in all project phases – from the construction of the metal housing and procurement of specific parts to in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.

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How to Solidify your Brand Identity

Q: What’s one of the toughest, but most rewarding, ventures? A: Solidifying your brand identity. Believe it or not, before an individual starts a business, they spend months, years, and longer, trying to solidify their brand identity. Of course, just like a successful advertising campaign, it seems harsh to do, but it’s actually quite simple — and here’s how:

Create your Mission

Before you start designing logos and slogans, you’ll want to hone in on your mission. This will, of course, be the “umph” behind your brand. When thinking about your mission, you’ll want to touch base with every avenue you want to cover. Additionally, it’s important to figure out what audience you’d like to reach through your mission, too.

Once you map out your mission goals, in extensive detail, you’ll then be able to hone in on your mission effectively, and in fact, create it. After you create your mission, it’s time to find the perfect logo and slogan to bring your company’s brand to life.

Create your Visuals

After you have solidified your mission, it’s time to create visuals that will not only aid your business but will help solidify your brand identity. When it comes to designing a logo, you’ll want to use a color palette that accurately represents your mission and the premise of your business. Of course, it’s okay to have more than one logo concept — since it’s quite tough to choose just one.

Next, after you choose your logo, you’ll then want to craft a slogan that will represent your business through words — but visually. When creating your slogan, you’ll want to aim for something short, simple and to the point — but memorable. Sure, this sounds like a difficult feat, but if you have your mission and logo solidified, then it should be a simple task to endure.

Create your Aim

Finally, once you have solidified your mission, logo, and slogan, you’ll want to find the audience in which you wish to target. This may be the most daunting of tasks — but it will be worth it in the end.

For example, if you’re a business that’s selling a product, you’ll want to scope out an ideal target audience that will not only buy your product, but that will build your following by telling their friends how great it is.

Now, if you’re a business that offers a service, then you’ll want to reach an audience that will not only benefit from your service, but that will be returning customers. Once these objectives are created, then you’ll have mastered the art of solidifying your brand identity.

As the global leader in optical bonding, Apollo Display Technologies supports you in all project phases – from the construction of the metal housing and procurement of specific parts to in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.

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The Secret to a Successful Ad Campaign

When it comes to the world of advertising, creating the perfect campaign can seem like a difficult feat. Whether you’re planning to hold a campaign for a few weeks or a few months, many different gears go into this well-oiled machine. Of course, you could opt for “safe features” (i.e., dull colors, patterns, copy) — or you could do what you want, and here’s how you do it with ease:

Make it Memorable

One of the most important aspects to keep in mind is to make your campaign memorable. From the copy to the visuals, you want something that will not only speak to your audience but will help them bring your ad into a casual conversation. If you’re stumped on this idea, recall the amount of Super Bowl commercials you can think of off the top of your head.

Now, if that number is quite high (which is typical for anyone), then that means those advertising companies have succeeded with their campaign. When you assemble and piece together your campaign, aim for a campaign that you can not only dream of but that you’re passionate about.

Make it Original

When recalling your favorite advertisements, what’s one thing that they all have in common? Nothing. That’s right: as many industry leaders know, the best way to create a successful advertising campaign is to do something that’s never been done before.

Whether your campaign uses something unconventional (i.e., sheep selling mattresses) or copy that catches your audience’s attention instantly, let your imagination soar to new heights when creating your campaign. Remember: the most outlandish campaigns (within reason) are the ones that are the most memorable.

Make it Visually Appealing

Another critical factor to remember is that you want to make sure your campaign is visually appealing. If you’re posting your advertisement on print media, you’ll want your campaign to be colorful and pop in your audience’s eyes. Now, if your campaign is on a custom digital display from Apollo, the possibilities will be utterly endless!

That’s right: when you have a custom digital display, from Apollo, you’ll be able to make a colorful, striking campaign — that could even be interactive, too. No matter what you’re looking for in a campaign, you can always make your vision a reality if you have the right tools. Once those tools are in place, your campaign will soar.

As the global leader in optical bonding, Apollo Display Technologies supports you in all project phases – from the construction of the metal housing and procurement of specific parts to in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.

Make sure to follow us on Facebook and Twitter!

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Why You Should Upgrade to a Custom Digital Display

One of the simplest ways you can upgrade your business is to, in fact, upgrade to a custom digital display. Not only will this technological advancement bring a surplus of revenue, but it will attract a significant audience size that will keep growing over time. If you’re not sure why you should upgrade, then here are some reasons why:

Increases Audience Size

If you’re looking to take the plunge and have a custom digital display (from Apollo) installed at your business — well, you’re in luck: since this device will increase your audience size, with ease.

That’s right: when you observe the world of advertising, there are two types of methods to attract your audience: new wave methods and traditional methods. Indeed, the best way to attract the masses is through digital advertising.

Think of Times Square, where there are display screens around every corner. Not only are they bright and visually appealing — but they grasp the attention of millions. Take this thought a step further and think about the many visitors that take photos, with those advertisements in the background.

If you happen to have a custom digital display installed at your business, it still has the same Times Square potential.

Obtains Audience’s Attention

Another way that a custom digital display will work wonders for your business is that it will grab the attention of your target audience (and those that fall outside of it) with ease. Sure, this sounds like a difficult feat to tackle — but in reality, it’s quite simple, if you have a custom digital display from Apollo.

When you have your display installed, the possibilities are entirely endless — and you’re in full creative control. From the screen itself to the custom display “house” it sit in, you’ll have every opportunity to craft and create a unique display that will capture the attention of your audience.

Of course, since it’s a digital screen, you’ll always have the option to change what’s presented on the screen. This is a significant advancement from print mediums and will make a positive impact on your business for the years to come!

As the global leader in optical bonding, Apollo Display Technologies supports you in all project phases – from the construction of the metal housing and procurement of specific parts to in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.

Make sure to follow us on Facebook and Twitter!

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