How to Increase Sales Through Digital Advertising

When it comes to the world of digital advertising, many goals can be achieved through this “art.” One of the most popular of ways is to increase sales at a business. Sure, this can seem like a challenge — but it’s actually quite simple, and here’s how to do it with ease:

Create a Sale

Looking for the best way to start your sale expedition? Look no further than to create a sale through your custom digital display. Not only will this be the best way to reach your audience on a higher scale — but it will also capture your audience’s attention with ease, too.

Think about it: will you be more inclined to look at a custom digital display, featuring a one-of-a-kind digital presentation or one that’s in the form a print poster.

Of course, without saying, the custom digital display featuring a sale will be a perfect way — and you’ll see the apparent difference in your audience size.

Make it Exclusive

Thinking of a way to create an exclusive sale, where your audience will have to interact with your display? If that’s the case, then it’s best to do it with a custom digital touch screen display from Apollo. Not only will we be able to create the unit of your dreams, but we’ll make sure that it works exactly the way you intend it to.

One of the best ways to build the “exclusivity” of the sale is to make your audience interact with the display, perhaps in the form of a digital game. The game could entail them to spin a digital wheel, where it can land on a discount at random.

Not only will they feel more inclined to make a purchase — but they’ll tell their friends and family to shop at your business, too, to play this exclusive game on your custom digital touch screen display.

Be Unique

When it comes to creating a sale, usually businesses will feel inclined to develop coupons or build an annual sale — but with a custom digital display from Apollo, you’ll be able to create a series of different offers that are unique to your overall business.

If you’re looking for the best way, you can create weekly offers that alternate over the course of a month — or you can create a buy-one-get-one provide if your audience interacts with the touch screen display.

Think about it: you want to not only create something that will entice your audience to use it, but you also want to give them a “no-brainer” benefit after using the device.

As the global leader in optical bonding, Apollo Display Technologies supports you in all project phases – from the construction of the metal housing and procurement of specific parts to in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.

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Digital-Money-AUG-29-2018

How to get the Most out of your Advertising

Let’s face it: sometimes creating an advertising campaign can feel like a daunting task. From the initial concept to the design itself, you either might feel as if you gained a win or acquired a loss in the form of your presentation. However, when it comes to advertising in the form of a custom digital display, you’ll have nothing but “wins” — and here’s why:

Help Grasp the Concept

Believe it or not, sometimes it can feel like an absolute struggle to get your audience to grasp the concept of your campaign. Even if your campaign clearly stated the objective, there’s still an alarming change that a majority of your target will again ponder on the message. However, when you implement a custom digital display, they’ll be able to grasp it with ease.

Think about it: if you’re interacting with an advertisement, the chances are that you’ll be able to recall it clearly — opposed to those you can only view/read. If you’re looking to solidify your campaign objective really, then a custom digital display will be the “lead” you’re looking to implement.

Build a Connection

Another “win” that a custom digital display can help with is that it will take your ideas and breathe life into them — and that’s why it’s important to be creative! Sure, you can make a colorful background and lay some text over it — but that won’t appeal to any target audience since it’s a redundant concept.

When you implement a custom touch screen display at your business, not only will it take the task of creating something interesting, with ease, but it will also help bring your vision to new heights through graphic design and animation. Not before long, your audience will gravitate towards your message and will become a loyal customer.

Start a Conversation

Looking to get your audience talking? If that’s the case, then a custom digital display will be the best way to do so! When you formulate an advertising campaign, not only will you create a visually appealing campaign for your screen — but you’ll also be able to add audio, in addition to adding some touchscreen features if you opt for a custom touchscreen model.

This will not only entice your audience, but it will also have the great potential to create word-of-mouth traffic, too — which is extremely useful and priceless.

As the global leader in optical bonding, Apollo Display Technologies supports you in all project phases – from the construction of the metal housing and procurement of specific parts to in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind?

Contact us today at (631) 580-4360 or click here for more information.

Make sure to follow us on Facebook and Twitter!

Advertising Meeting 2018

Why Digital Marketing Works

Behold, the wonders of digital marketing! Sure, you might be familiar with the term — but it does a series of good that standard print marketing can’t convey. Whether you’re looking to increase sales or traffic to your business, the possibilities are entirely endless when it comes to this — and here’s why:

Builds Better Recall

One of the most critical aspects of any marketing campaign is the recall. Sure, your audience may be able to recall an ad they see on the street — but what can they remember, regarding copy, from the ad? For most, they may recall the title or company name — but usually nothing else after that.

When you implement digital marketing in your campaign, not only will you be able to hit your target audience with more “umph,” but they’ll be able to recall the message with ease. This, of course, it the ultimate goal for any company to build brand awareness and increase their presence in both the consumer and business world.

Increases Revenue

Let’s face it: one of the most important goals of any campaign is to increase revenue. Whether that be in-person sales, online sales, or both, there’s only one variation of marketing that can make that possible: Digital Marketing. When a business uses print marketing, not only will that create a divide in the accessibility to online sales — but the message will get lost along the way.

However, when a business decides to implement digital marketing on a custom digital display, not only will they grasp a much broader audience — but the message will be effective, understanding the revenue that they rightfully deserve time after time.

Maintains Following

Looking for one of the most significant benefits of incorporating digital marketing into your campaign? Look no further than digital marketing. Of course, without a doubt, an audience will feel more inclined to engage in a campaign that’s interactive compared to one that is not.

Bringing digital marketing into your business, with the help of a custom digital display will bring your business to new heights, with a crowd following after it. Indeed, a potential audience will feel more inclined to interact with something they can grasp (literally) than with a campaign that doesn’t resonate with them.

As the global leader in optical bonding, Apollo Display Technologies supports you in all project phases – from the construction of the metal housing and procurement of specific parts to in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.

Make sure to follow us on Facebook and Twitter!

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How a Custom Digital Display Connects with an Audience

Fact: sometimes it seems merely impossible to connect with your audience. From giveaways to coupons, these little bouts of “hype” don’t necessarily hold up for that long, which causes your audience to lose interest. If you’re looking for the best way to connect with your audience and retain their attention, then here’s how a custom digital display can do that:

It’s Interactive

One of the best features of a custom digital display is that the device is interactive. Nine out of ten times, your audience will engage with a unit that offers them a level of essential interaction, then a unit that’s just a screen. No matter what you use your custom digital display for, it will keep your business exciting and will retain your audience for the years to come.

It’s Entertaining

Another great way that this incredible custom device will do is entertain your audience. Of course, in addition to being informative, you can add a game to this device to not only make your message fun but as another means of helping your audience retain the message. This will increase word-of-mouth marketing to your company and will bring in an even broader audience!

It’s Fresh

Believe it or not, audiences are tired of print advertising and want to engage with the message in an exciting way. When you implement a custom digital display from Apollo, not only will it soar above traditional means of communication, but it will also make print advertising obsolete. This will be the perfect way to get your message out there, in style, while maintaining your business’ brand integrity — which audiences strive for!

It’s Timeless

When marketing practices change over the course of a few years, your custom digital display will be able to shift with them. Unlike going through an entirely new advertising campaign, spending hundreds to revise and print — a custom digital display will be able to update in a matter of minutes. Your audience will not only be able to resonate with the new modern campaign, but their attention will be engulfed by it — which is a win-win situation for your business!

As the global leader in optical bonding, Apollo Display Technologies supports you in all project phases – from the construction of the metal housing and procurement of specific parts to in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.

Make sure to follow us on Facebook and Twitter!

Touch-Screen-August-6-2018

How a Self-Service Center can Improve your Business

When you’re in the business world, staying relevant amongst your competitors might seem like a challenge. However, if you’re looking to remain as the competition, then implementing a custom self-service center will be a great asset — but how so? Let us explain:

Great for all Audiences

Whether you own a store at the busiest airport in the world or you’re the local grocery store on the corner, a custom self-service center will be the perfect addition to your business. These digital displays are the ideal way to interact with your audience on a multitude of levels, such as a being a self-checkout station.

Consumers that are always on the run don’t necessarily have the time to wait in line for a cashier, regardless of how fast the line is moving. When the opportunity is presented that the consumer can act as their cashier, then it opens up another level of consumer interaction — which is highly favored by the general public in today’s economy.

Makes Business Interesting

Another great benefit of an implementing a self-service center is that it can improve your business, just by making it enjoyable. Granted, you could be operating a candy store out of a lollipop-shaped building — but sometimes that won’t appeal to the higher potential audience outside of your reach.

When you implement an interactive feature at your business, you’ll have the higher probability of gaining an even broader target audience, thanks to the pleasures of word-of-mouth marketing. This will not only get the general public talking, but it will also continue to increase brand awareness and open up your business to the world.

Excellent Investment Piece

Looking to make a significant investment in your business? Sure, you can have some renovations made to the building — but those will only go so far. If you’re looking to make the most significant impact of them all, then implementing a self-service center will be the perfect upgrade you’re looking for!

Think about it: your custom Apollo Self-Service center will be the talk of the town, in addition to being a staple of your business. Since the display unit is digital, it can always be adjusted and transformed to meet any changes your brand may take on in the years to come — unlike print materials and advertising. Indeed, a custom self-service center from Apollo can do it all — and will make your wildest dream become a reality!

As the global leader in optical bonding, Apollo Display Technologies supports you in all project phases – from the construction of the metal housing and procurement of specific parts to in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.

Make sure to follow us on Facebook and Twitter!