Why Touch Screens Matter

When it comes to technology, touch screens take the lead! Known as a major advancement from standard screen displays, these touch-sensitive devices take audience interaction to a new level! If you’re looking to upgrade your company’s message on a new, technological level, then here’s why touch screens matter and why your business needs one:

Enticing

When you’re presenting a message to the general public or a target audience of your choice, a touch screen will be very enticing to walk up to and touch. Unlike a standard screen display with a generic message attached, a custom touch screen display will be the perfect solution to gain your audience’s attention and ultimately increase your following! Afterall, when it comes to messages, the medium is always the most powerful way to capture the attention of your audience — and will ultimately win them over!

Interactive

Being the most obvious of facts, touch screens are completely interactive. When you invest in a custom touch screen display from Apollo, not only are you expanding the message of your business, but you’re also on your way to climbing up the ladder of success! A custom touch screen display shows your audience that your company is up to date with common practices and is always staying up to date on the latest technology; something that is very important. No matter what you have in mind, a custom touchscreen display from Apollo can always make your vision come to life!

Cost Effective

When you have a custom touch screen display, not only will you be using one of the most technologically advanced mediums of displaying your message, but you’ll also be saving money in the process! Unlike traditional means of advertising (i.e. print), you’ll be able to update your device when needed if your message or display changes over time — something that print will never be able to replicate. With a custom touch screen display, you’ll be standing out among the rest within no time.

As the global leader in optical bonding, Apollo Display Technologies supports you in all project phases – from the construction of the metal housing and procurement of specific parts to in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.

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Why Digital Advertising is More Effective

In the new age of technology, digital advertising is much more effective when relaying a message to your audience. Unlike traditional means of advertising (we’re looking at you, newspapers) digital advertising is much more diverse in the way it delivers the message — and captures the attention of your target audience as quickly (and effortlessly) as possible. If you’re unsure of why you should make the shift, then here are some benefits to consider:

Increases Word-of-Mouth Customers

When it comes to advertising and obtaining the attention of your audience, it’s important to do whatever you can to reel them in. Using digital advertising is always an excellent choice since it will greatly increase your following. Additionally, those you do attract will be more likely to tell their friends and family, which is the power of word-of-mouth consumers. When you attract a consumer-based audience like this, it will also save you some funds — since word-of-mouth referrals are a free (and trustworthy) form of public advertising!

Breaks the Brand Barrier

Nine out of ten times, a major brand that advertises on a traditional scale will be less likely to connect with their audiences on a personal level. With this being said, digital advertising breaks the barrier of brands, making them more down-to-earth when pitching their product or business to the general public. If you’re looking for the best way to connect with your target audience on a personal level, then a custom touchscreen display will be the best way to do this. If you’re looking for the best way to get the conversation rolling, then implementing an interactive call-to-action option will be the best way to reach out to your audience. No matter what form of digital advertising, it will definitely break the barrier and bring your audience to your business!

Message Sticks With Audience

One of the biggest beneficial factors of digital advertising is that your message will stay with your audience, having the biggest impact on them. Unlike printed posters and traditional 2D means of communication, digital advertising will display your message in the brightest light possible — making your message the center of attention, no matter who passes by. If you’re looking for the quickest (and simplest) way to create an attention capturing campaign, then a custom digital display from Apollo is the answer!

As the global leader in optical bonding, Apollo Display Technologies supports you in all project phases – from the construction of the metal housing and procurement of specific parts to in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.

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Digital Display - Apollo - February 21, 2018

Relaying Your Message: Why the Medium Matters

In the world of advertising, there are a variety of mediums that can help display your message to the masses. One of the best ways to display your message is through the means of a custom digital display. Unlike traditional means of communication, a digital display will help bring your message to life — but, overall, why does the medium really matter?

What is Your Ultimate Goal?

When it comes to advertising or broadcasting your message, there’s always a common goal in mind. Do you want your message to grow your following? Do you want the message to increase sales? No matter what your goal may be, it’s always important to know that when your message is presented on a digital medium, it will bring you nothing but success! From custom in-store displays to digital backdrops on television productions, Apollo can make your goal become a reality — and make your message stand out from the rest, too!

Digital VS Print

Ultimately when you’re trying to win over an audience with your message, the medium will always be the feature that seals the deal. Think of the common battle between digital and print advertising: which is more appealing to your eye? Sometimes a print advertisement will win over your audience — but it’s usually a digital display that captures the attention of thousands, millions, and even billions of people. When you have your message broadcast on a digital medium, it will automatically make your message more visually appealing since it will entice your audience to look and read it, while understanding the point of the message. When an audience looks at a print advertisement, not only will it take more of an effort to grab their attention, but they’ll have to read it word for word to understand the actual context. With a digital display, the medium will be able to broadcast your message and read it aloud to your audience — which is a win-win situation, in a fast-paced world!

Who’s the Real Winner?

When it comes to the winning medium for your message, digital displays take the lead. As mentioned earlier, these technological advertisements are engaging and can really attract your audience’s attention within seconds. If you’re looking for the best way to attract an audience to your business, then Apollo has the answer for you: a custom digital display. No matter what your vision may entail, we’re here to help make your dream become a reality and bring your business to the top of the ladder!

As the global leader in optical bonding, Apollo Display Technologies supports you in all project phases – from the construction of the metal housing and procurement of specific parts to in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.]

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 Times Square - Apollo - February 13, 2018